Basic Web Site

The pages of a basic web site are generally static. Once published, the content will not change unless pages are edited and uploaded again. The appearance, layout and style of a basic site can vary enormously. Factors include consistency with existing business identity, for example, letter headings, business stationery etc, individual preference and the aim of the site.

If you are considering a new web site or a redesign, one of the first questions one should consider is the purpose of the site. We have a couple of examples, a basic web site for an event catering business and a website for an up-market bunkhouse:

Example 1:   Event Catering Web Site
   You have an established, busy and successful catering business.
   You want to direct clients to information on the website avoiding the need to print regular brochures, menus etc.
   You want to show sample menus, prices, testimonials etc.
   You need to portray your personality and ideas about food.

In this example, you are not primarily looking for new customers via click-through links from directories or search engines. You have an established customer base. The aim of the web site is to provide these customers with more information and to portray a particular image.

In this scenario, your site is likely to have the following structure:

See pricklypear for example

Example 2:   Bunkhouse Web Site
   You have a new establishment, a bunkhouse for example, located in an area known for great walking and cycling.
   You wish to develop web links with a variety of accommodation listings to drive visitors to your site. You will perhaps use some specialist listings through organisations like the Ramblers Association.
   You want visitors to find out more about your establishment than can be outlined in an accommodation listing.
   You want to show visitors why your place is an ideal choice
   You want visitors to contact you and make a booking.

By identifying particular market segments, walkers for example, you can appeal to specific groups of customers and make your establishment seem more attractive than competitive businesses.

In this scenario, your site is likely to have the following structure:

Each of these pages should be tempting to your target group(s).

In summary; the various accommodation listings provide a click-through link tempting visitors to find out more about you. Your site tempts visitors to make the booking. We call this the independant marketing approach.

See wernwatkin for example

The cost for a five or six page basic site is £500.00 plus VAT.