Referral Tracking Systems

Our referral tracking system tells you where your visitors are coming from, which links generate the most traffic and what keywords have been used.

But first of all, web counters:...

Web Counters
Many web site use a simple web counter to count the total number of visitors. Whilst the counter may indicate the general level of traffic, on it's own, the information is of little use. A basic hit count does not tell you the rate of hits, the trend, how long the count has been running, whether the count was initialised at zero or whether returning to the home page counts twice! Also, there is no information about where your visitors come from. It is also worthwhile questioning who the information is for and if want the information to be displayed or kept private. That said, our referral tracking system can includes a web counter if required.

For example, the web counter shown below includes a little more information and displays the date the site was launched, the date of the last update in addition to the total number of hits. As a proprietor, you might also be interested in the number of hits per month and the trend, but this information is best kept private:

Referral Tracking
The referral tracking system tells you where your visitors are coming from, which links generate the most traffic and what search engine keywords your visitors are using. You can use this to fine tune your marketing and make best use of keywords. The system uses a standard Microsoft Access Database so you can download, sort or group the data if you wish:

For client security reasons, we cannot show you a live example, but the information will look somethink like this:

The referring URL links back to search engine or web site listing used to find you. Follow the link or examine the URL query string, to reveal the search terms

The stand alone cost is for a referral tracking system is £160.00 plus VAT.